Allowing the access to SEB’s personal contacts in the 150 countries of operation and meetings with business owners and/or representatives of SEB that are potential (pilot) customers for the startup; 26,024 employees in the Group.

SEB is the world leader in Small Domestic Equipment; mentoring will be provided to the startup by SEB’s executives and innovation community composed of 1,300 people in the world, most of them working in R&D departments.

Advanced industrial strategy with 29 manufacturing plants; connection to all the major retailers in every geography.

Founded in 1857 and listed on the Euronext stock market, Groupe SEB is a global leader in small domestic appliances. Its global brand portfolio includes Tefal, Rowenta, Moulinex, Krups, Lagostina, All-Clad and Supor, marketed through multi-format retailing, giving to the Group a decisive competitive advantage.
``As we are passionate about Innovation and confident in the capacity of the digital and the connected technologies to improve the daily lives of our consumers, we have created SEB Alliance in order to support entrepreneurs in these areas.Through its unique investment and open innovation platform, Cathay Innovation will allow us to reinforce our ability to interact with innovative startups, in particular in Asia.``
testimonial author
Bertrand Neuschwander
COO of Groupe SEB & President of SEB ALLIANCE

Groupe SEB has nearly 26,000 employees worldwide and a turnover of €4.8bn in 2015 for the sale of around 250 million products. It operates in nearly 150 countries through an unrivalled portfolio of strong and complementary brands. As the Group deploys a long-term strategy focused on innovation, 60% of sales are achieved with products developed less than three years ago and it has always been an active investor in innovative companies with high technological content operating in areas such as: well-being & food, connected world and sustainable world.